Please read this Privacy Notice to understand how we may collect, use and protect your personal data. The Roselyn Silva is made up of different legal entities – this Privacy Notice is issued on behalf of the Roselyn Silva and when we refer to “Roselyn Silva”, “we”, “us” or “our”, we mean the relevant company in the Roselyn Silva responsible for processing your personal data. In particular:
(i) Roselyn Silva, incorporated in the Portugal, with registered Rua Serpa Pinto, 12B, Chiado
1200-443 Lisboa, is the data controller and responsible for the website at www.roselynsilva.com.
This website is not intended for children. Protecting the safety and privacy of children is very important to us and we will not knowingly collect or use personal data relating to children.
To exercise any of your rights under this Privacy Notice, or if you have any questions regarding your personal data, please contact us at info@roselynsilva.com.
Personal data, or personal information, means information about an individual from which that person can be identified. It does not include data which has been anonymised so that an individual cannot be identified.
We collect, use and store various types of personal data about you including:
Providing your personal data to us is voluntary. However, we will need certain personal data to process purchases you make through the website (in particular, your name, email, billing address and delivery address) or to respond to communications you send to us.
Providing data for marketing purpose and profiling purpose is instead optional. Not providing your data for these purposes will not have any negative consequences for you and you can revoke your consent at any time by emailing: geral@roselynsilva.com.
We collect personal data that you provide through the website, when you are at a Stella McCartney store or through other media, for example, when you:
Please remember that where you share your personal data through an app or other third party platform, your use of the app or platform and the way in which your personal data may be processed will be subject to the privacy policies of such third party provider and terms and conditions of such app or platform.
We only use or “process” your personal data where permitted by law. In most cases, we rely on one of the following legal grounds for processing personal data:
Categories of personal data and how we use it
Legal basis
1. Using your name, gender, date of birth, occupation, nationality, contact information, purchase and browsing history to:
– Register you as a new customer and providing you with services as a registered customer such as offering you qualified customer service or sending you notifications when you place a product in your basket and leave the website before completing your checkout or where you add products to a wish list.
– Process and track your purchases, send order updates and provide services and information offered through the website (at your request).
– Process requests for distant sale appointments, stylist appointments, other store services or in connection with store events.
Performance of a contract or taking steps that you have requested prior to entering into a contract.
2. Using your name, contact information and information voluntarily provided by you to communicate with you in connection with any prize draws and competitions you choose to enter.
Performance of a contract or taking steps that you have requested prior to entering into a contract.
3. Using your name, contact information, credit card details, and billing details to verify and process a purchase you made.
We will only process your credit card details where you purchase products from a store over the phone.
Performance of a contract or taking steps that you have requested prior to entering into a contract.
4. Using information related to your activity on the website or in store and information you voluntarily share with us to improve and customize products, services and our business in general, including by profiling, for example by tracking your product preferences, shopping history and interactions with the website.
Your consent to profiling for these specific purposes and, for non-profiling activities, our legitimate interest in improving our products or services where such interest is not overridden by your own interests or fundamental rights.
5. Using your purchase and browsing history, information relating to your shopping preferences and information you voluntarily share with us for data analytics and market research.
Our legitimate interest in improving our products or services where such interest is not overridden by your own interests or fundamental rights.
Your consent, when you answer surveys or customer satisfaction questions.
6. Using your name, contact information and information voluntarily provided by you to respond to your queries or complaints.
Performance of a contract to which you are a party or taking steps at your request prior to entering into a contract where you contact us in relation to a purchase or potential purchase and in all other cases our legitimate interest in responding to you where such interest is not overridden by your own interests or fundamental rights
7. Using your purchase and browsing history, information relating to your shopping preferences and information on publicly available social networks or that you voluntarily share with us to carry out data enrichment, such as by analysing your product preferences, shopping history and interactions with the website together with data collected from third parties.
Our legitimate interest in improving our products and services where such interest is not overridden by your own interests or fundamental rights.
8. Using your IP address, browser information, location, operating system and platform and other technical information to maintain and protect the website and our business (for example, troubleshooting, data analysis, system maintenance, hosting data).
Performance of a contract in accordance with the applicable terms and conditions of our website and services or our legitimate interests in effectively running the website and our business where such interest is not overridden by your own interests or fundamental rights.
We will only send you marketing communications with your consent and we will respect any contact preferences you select (text message, email, telephone and/or mail). These communications include news, information and updates about our products and services, offers, gifts, promotions, special events, projects Roselyn Silva is supporting and other communications that we think may be of interest to you.
If you have given your consent to profiling, we may process your personal data through automated decision-making tools, so that we can customize your experience with us to your interests and shopping habits and to improve our services and products. We explain below the logic involved in our profiling activities, their significance and effects:
Logic involved and description of the processing
Processing significance and envisaged consequences of such processing
Visits on our website and purchase habits as a registered customer will influence the types of products that we promote to you.
For example, if you view or purchase products that are:
You can withdraw your consent to receiving marketing communications at any time by following the unsubscribe link in emails we send you.
You can also withdraw your consent to profiling at any time. If you have created an account with us you can change your preferences for marketing communications and profiling through your account on the website. If you prefer (or if you don’t have a Roselyn Silva account), you can contact us directly at info@roselynsilva.com.
The website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites, plug-ins and applications and are not responsible for their privacy statements or the security of these sites. When you leave our website, we encourage you to read the privacy policy of every website you visit.
Your personal data may be processed, either electronically or in hard copy form. We have a range of security measures in place to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. For example, purchases you make through the website are protected by SSL encryption.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where appropriate.
However, no data transmission over the Internet or data storage system can be guaranteed to be 100 percent secure, so please do not send us information you consider confidential via e-mail. It is your personal responsibility to protect your log in details and password for the website.
We retain your personal data to comply with a legal obligation and to perform a contract to which you are a party only for as long as we need it to fulfil the purposes we collected it for and/or for legal, tax, accounting or reporting requirements in any case not exceeding 10 years after termination of the contract. After that time, your data will be destroyed or rendered unusable or made anonymous.
Your personal data collected for marketing and profiling purposes may be kept for a period of 7 years from your last interaction with us (for example, a purchase, clicking a link in a newsletter or making changes to your website account), after which your personal data will be deleted or anonymised. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of a complaint or litigation.
We may continue to use anonymised data aggregated with other data.
You have a number of rights in relation to your personal data including the right:
If you have any questions or would like to exercise any of your rights under this Privacy Notice, please contact us at info@roselynsilva.com.
Please note that to protect the confidentiality of your information, we may request proof of your identity before proceeding with any request you make in connection with this Privacy Notice.
We keep this Privacy Notice under review and occasionally will update this Privacy Notice, for example, if we change the way we use your personal data or if there are new legal or technical requirements. We will post the updated Privacy Notice on the website so please review this page regularly.
Rua Serpa Pinto, 12B, Chiado 1200-443 Lisboa
